It’s a signal of how important marketing is at Intuit. More broadly, “selling and marketing” is generally the largest expenditure in Intuit’s financial statements—larger even than research and development. The formula seems to work well: Intuit was founded in 1983 yet still increases revenue by double digits almost every year.
Part of the point, though, is that the project was designed to work in places where local governments can’t afford to invest in expensive weather-sensing infrastructure or don’t have extensive records of meteorological data.
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12 For an integrated computing environment
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